Hi, I'm Mai Linh!
Where processes are complex, I design clarity.
From Clinics to Public Media
Complex systems, real user problems. With clients like Asklepios, SWR and Telekom.
Research-Driven Design
I combine UX Research, Product Design and Service Design — not as separate disciplines, but as one process. My focus is on understanding how people work in real contexts, and developing concepts that genuinely ease their daily work.
Understanding how people really work in complex systems and and where things can improve.
- Qualitative Interviews & Field Observations
- User Testings
- Insight Synthesis & Recommendations
Developing a product from research and requirements that is efficient, usable and scalable.
- UX Concepting & Interaction Design
- Prototyping
- Iterative Validation
Designing end-to-end processes that actually get used.
Methods
- Journey Mapping & Service Blueprinting
- Stakeholder Mapping
- Process Design
Guiding interdisciplinary teams through open questions towards shared decisions.
Methods
- Workshop Facilitation & Co-Creation
- Ideation & Target Group Validation
- Stakeholder Alignment
What others say
Mai Linh helped us develop the organisation further and redesign processes. […] She has the ability to see the big picture and remains solution-oriented in challenging situations.
Jochen Schlaier Managing Director, denkwerk GmbH (original in german)